The We Choose JOY Collection
by The Shades of Blue Project
Five designs. One shared message: WE CHOOSE JOY.
Make room for joy, healing, rest, and community care. Discover five expressions of a message rooted in Kay Matthews’ story and the mission of The Shades of Blue Project.
All five designs are coming together. Join the list for launch details.
Find your expression of JOY
Choose one favorite or add several designs to your order. Select the size for each shirt before adding it to your cart.
Black Stacked
A bold statement on black: ivory lettering, standout blue JOY.
Cream Script
Flowing blue Joy lettering on cream brings a softer expression to the collection.
Blue Retro
Retro lettering within a circular design gives this blue shirt an expressive, nostalgic feel.
Black Statement Back
Small front branding pairs with a large back statement that carries the message from both sides.
Navy Heart
Ivory JOY on navy, a heart inside the O, and powder-blue details bring warmth to the message.
Joy belongs in our story
For Kay Matthews, WE CHOOSE JOY is a personal message shaped by grief, healing, and community care. Joy can coexist with difficult days through rest, support, remembrance, and connection.
Proceeds help support The Shades of Blue Project’s maternal mental health work for Black and Brown families.
Be part of what comes next
Get updates about The We Choose JOY Collection, including the five-design launch, future releases, and the work your support helps make possible.
FAQs
Yes. All five designs will be available during the same preorder window.
Yes. Choose a size for each shirt, add your selections to the cart, and complete one checkout.
We will share confirmed product details before orders open.
Yes. Choose a size for each shirt, add your selections to the cart, and complete one checkout.
Shipping charges and the full total appear before payment.